That Palm Beach Glow
Beloved media personality and local tastemaker, Jayne Chase, is keeping Palm Beachers glowing. As the first editor-in-chief for Modern Luxury Palm Beach and the current design editor for Quest Magazine, Chase has always had a sixth sense for what consumers want. And the moment calls for an olfactory experience.
Since 2024, Chase has been manufacturing and selling her line of scented candles and diffusers, called Perfectly Palm Beach, which is evocative of the town she holds dear. “I wanted to capture what makes Palm Beach feel timeless,” says Chase. “It’s more than just a place, it’s a way of life.”
Perfectly Palm Beach’s signature 7.7 oz, non-toxic candles are a mix of soy and high-grade wax. They are scented with a mix of orange, lemon, and briny sea-air, recreating dreamy, Palm Beach dusks. What’s more, they come in the cutest packaging, all tied-up with a grosgrain ribbon.
“The scent of salt air and citrus has been a constant since my childhood—whether I was walking to the beach with my mother, wandering Worth Avenue, or lingering on a terrace at sunset” adds Chase. “I wanted to bottle that feeling so no matter where you are, you can take a piece of Palm Beach home with you.”
The county— and country— have quickly embraced Chase’s fire. Currently sold at Hive, The Breakers, Amrit Wellness & Spa, Lori Jayne, Pioneer Linens, and many other beloved boutiques, Perfectly Palm Beach is becoming an iconic hostess and traveler’s gifts.
Perfectly Palm Beach is even collaborating with select J McLaughlin stores and with another well-known, Palm Beach brand, Lilly Pulitzer. To date, Chase’s candles and diffusers are sold in over 65 Lilly stores. Because after all, one successful Palm Beach girl always takes care of another.
Explore the Collection: 🌐www.perfectlypb.com
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