As the season shifts from Palm Beach to the Hamptons, some familiar names are making the journey north as well.
Among them is Paul Labrecque, whose newest salon destination has officially opened at The Hedges Inn in East Hampton, bringing one of luxury beauty’s most respected names to the East End for the summer season.
For more than three decades, Paul Labrecque has built a reputation synonymous with exceptional service, artistry, and timeless sophistication. What began in the glamorous landscape of 1980s Manhattan evolved into a luxury beauty brand with devoted clientele stretching from New York to Palm Beach and beyond.

A Natural Next Chapter
The East Hampton opening represents a continuation of Labrecque’s longstanding relationship with Sarah and Andrew Wetenhall, owners of both The Hedges Inn and Palm Beach’s iconic Colony Hotel. Having established a loyal following in Palm Beach, the move to East Hampton feels less like an expansion and more like a natural extension of where his clients already live, gather, and spend the season.
“This expansion reflects the relationships we’ve built over decades,” says Labrecque. “Our community has become family, and we’re excited to bring the Paul Labrecque experience to East Hampton in a beautiful setting that feels like home.”

The Summer Salon
Throughout the season, guests can expect appearances from Paul Labrecque himself, alongside a rotating roster of sought-after stylists from his Manhattan and Palm Beach salons. From signature blowouts and precision cuts to award-winning color services and event styling, the salon brings the same elevated experience that has defined the brand for generations.
Located within The Hedges Inn, the residency further enhances the property’s growing reputation as one of the Hamptons’ most thoughtful hospitality destinations, offering guests access to luxury services that feel both personal and effortless.
As another East End season begins, one thing is certain:
The Palm Beach beauty set now has a familiar chair waiting for them in East Hampton.
To learn more and book your appointment this summer, please visit https://ppweb.prosoinc.com/?ac=14051
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