Altima Caviar introduces Salt & Sturgeon, a new direct-to-consumer caviar brand created to make one of the world’s most celebrated delicacies feel a little more approachable, while preserving the quality, sourcing and expertise behind every tin.
Shaped by the sea and cured by the salt of the earth, Salt & Sturgeon approaches caviar with a simple philosophy: refined, never intimidating.
From Altima, A New Approach
Since its founding, Altima Caviar has built its reputation through carefully sourced caviar, trusted relationships and a commitment to traceability and responsible sourcing.
Salt & Sturgeon takes that foundation in a new direction.
Created with the consumer in mind, the brand brings exceptional caviar directly to the table, whether that means an intimate dinner at home, a celebration with friends, an unexpected hostess gift or simply opening a tin because Tuesday felt like reason enough.
The idea is not to change the ritual surrounding caviar, but to make it easier to enjoy.
Refined, Never Intimidating
At the heart of Salt & Sturgeon is the belief that luxury should feel generous rather than complicated.
Caviar can come with its own vocabulary, traditions and expectations, which can make choosing a tin feel more intimidating than it needs to be. Salt & Sturgeon strips away some of that formality while protecting what makes the experience special.
The goal is to make the details clear, guide customers toward the right selection and give both longtime caviar lovers and curious newcomers the confidence to make the ritual their own.
A New Creative Identity
Behind the look and feel of Salt & Sturgeon is Gabriella Fasciani, who serves as Creative Director of the new brand. With a passion for branding, the opportunity to build Salt & Sturgeon from the ground up was an exciting creative undertaking for Fasciani. Creating a brand world that evokes emotion through its visual identity, voice and experience is at the heart of her approach.
From its identity to the experience surrounding each tin, Gabriella envisioned Salt & Sturgeon as a brand that could retain the sophistication associated with caviar while feeling fresh, inviting and distinctly modern.
“Salt & Sturgeon was created to share our love of caviar in a way that feels approachable and exceptionally chic. I wanted to build a world around the brand that captures the feeling of enjoying caviar, while making the experience feel inviting rather than intimidating,” says Fasciani.
The result is a brand that feels equally at home beside a beautifully set dinner table, packed as a thoughtful gift or passed around among friends.
A Reason to Open the Tin
Salt & Sturgeon represents a new chapter for Altima and a new way for consumers to experience the expertise behind it.
The sourcing remains thoughtful. The quality remains paramount. What changes is the invitation.
Save it for something special, bring it to dinner or make an ordinary night decidedly less ordinary. Salt & Sturgeon is designed around the idea that enjoying caviar should feel effortless.
After all, sometimes the occasion is simply having the caviar.
Get your hands salty https://saltandsturgeon.com/
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