From boutique towers to public parks, the North End’s transformation is gaining momentum.

NORA Set for Partial Launch in Fall 2025

A fresh energy is rising along the northern stretch of Flagler Drive. What was once a quiet, largely residential corridor is now attracting design-minded developers, culinary heavyweights, and wellness brands ready to reimagine the waterfront. Leading the charge is Olara, a pioneering project that bridges the luxury of the downtown core with the emerging spirit of Northwood, setting a new standard for what this next chapter can look like. The North End is evolving fast, and while not without debate, its momentum is undeniable. Here’s what’s coming, what’s opening, and what to watch as West Palm Beach’s next chapter unfolds.

NORA: A Cultural Corridor in Motion

NORA is transforming a stretch of warehouse-lined streets into a pedestrian-first neighborhood filled with design, dining, and wellness. Phase I brings over 150,000 square feet of curated retail and hospitality, including IGK Salon, Van Leeuwen Ice Cream, Solidcore, H&H Bagels, Celis Juice Bar, Del Mar, Sunday Motor Co., and more. Public parks, cobblestone paths, and art installations tie it all together with a fresh but rooted aesthetic.

Olara: Resort-Level Living

With 80,000 square feet of indoor and outdoor amenities and a flagship restaurant by José Andrés, Olara blends private residences with full-service luxury. Highlights include a waterfront leisure pool, Olympic-size lap pool, spa, fitness pavilion, and a six-slip dock, all with sweeping views of the Intracoastal.

NORA Location
OLARA Luxury Residences

Currie Park: Reclaiming the Waterfront

A $35 million redesign is giving Currie Park new life with native gardens, an amphitheater, public art, and an expanded pier system. This new chapter prioritizes public space, access to the water, and a connection between the natural landscape and the urban edge.

Safe Harbor Rybovich: Marina Meets Mixed-Use

A new $2 billion master plan reimagines this iconic marina as a full waterfront district. The proposal includes four luxury towers, a private club, expanded berths for mega yachts, and a public promenade designed by the architects behind Hudson Yards. The scale is ambitious, but the intent is clear, to balance yachting prestige with a more accessible, community-forward waterfront.

Cove Club: Elevated and Understated

Just north of the marina, Cove Club offers a members-only experience with thoughtful programming, refined dining, and a casually sophisticated scene. It’s built for those who want connection without the crowd.

Safe Harbor Rybovich Renderings

Lamarina: Coastal Dining, Palm Beach-Caliber

Opening this fall, Lamarina brings a Mediterranean-inspired menu to the harbor at Safe Harbor Rybovich. Expect fresh seafood, coastal wines, and breezy interiors that feel somewhere between Menorca and Miami.

The District at Northwood: A New Neighborhood Anchor

Bordering the creative heart of Northwood Village, this new development will add open-air retail, chef-driven restaurants, shaded paseos, and public gathering spaces. It’s designed to enhance, not replace, the neighborhood’s independent spirit.

Lamarina is setting the tone on the water

The North End is shifting. From cobblestone districts to marina-front towers, this pocket of West Palm is finding a new rhythm. There’s tension, yes, but also opportunity. And for those paying attention, this might just be the city’s most compelling transformation yet.

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